France Originelle
C’est quoi au juste ?
France Originelle is Mustapha BAHMAN‘s crazy challenge. After years of experience in several import-export activities, this son of a Moroccan grocer born in Saint-Etienne decided to conquer export markets with the strong conviction that he was able to find some business opportunities for French companies.
Thus, Mustapha decided to continue the family tradition of trade at an international level. Convinced that SME can go hand in hand with export, Mustapha decided to set-up France Originelle.
He started from scratch in 2014 armed with his courage & determination and quickly faced many failures that would prove to be an immense source of learning. He has progressively found his own pace and after several years of hard work and travels to the area, France Originelle has now become a reference in the export sector. The company currently operates in six markets (as of June 2022).
Nos marchés
Kingdom of Saudi Arabia: macarons – alcohol free beers – alcohol free wines – alcohol free sparkling wines – premium fruit juices & nectars.
Qatar : organic cheeses – macarons – alcohol free beers – alcohol free wines – alcohol free sparkling wines – premium beef cold cut.
Kuwaït : macarons – alcohol free beers – alcohol free wines – alcohol free sparkling wines.
United Arab Emirates: alcohol free beers – alcohol free wines – alcohol free sparkling wines – premium fruit juices & nectars – premium beef cold cut.
Oman : premium beef cold cut.
Morocco: organic cheeses – macarons – alcohol free beers – alcohol free wines – alcohol free sparkling wines – premium beef cold cut.
Que faisons-nous?
French SME’s have generally been reluctant to export despite the fact that the “The Made in France” label has always been very positively perceived around the globe. The number of French SME’s exploring export markets has always been rather low (compared to our European neighbours).
This is how France Originelle was born with the idea of becoming a bridge between overseas clients /prospects & French producers who would have interests in export markets without necessarily knowing how to do so. France Originelle neither acts as a simple sales agent nor as a trader. Rather, it brings an operational expertise to allow any French company to comply with the export requirements of the targeted markets. Each combination “country + product” requires a specific regulatory approach to ensure all the boxes are ticked.
Our desire is to work hand in hand with our French producers who have become aware that export is a long-term project that requires to follow a clear methodology.
Small is Beautifull
We neither have disproportionate targets nor any yearly sales growth to reach. We have a long term vision with each of our French suppliers and pursue 2 main objectives:
1/ Convince our customers to enlist our different products.
2/ Select each year 2 to 3 new producers who eager to seek overseas opportunities.
